1. It's not just a website
Nowadays, a website is not just your online business card. It's an important marketing tool. With the power of SEO, proper content structuring, visual effects, and UX solutions, an adequate landing page can increase your business metrics, it's proven by many examples. It's more important than ever, to enhance your online presence.
2. Website might be distraction, focus on your core activities
For many, the website is "just another thing to take care of". Many founders, want to pursue their dreams, goals, and mission, yet there are so many other things to do - taxes, hiring, meetings. For them, proper website creation can be really resource-consuming thing. Most likely, they prefer to spend that time building their startup, company. In such a case, it should be worth defining requirements and outsourcing it to the team of experts that will prepare solution for you, not spend another couple of weeks hiring, onboarding, and managing team of designers and developers, to create and maintain the website.
3. Let experts do their best
Let's be honest, you might not be expert at everything, and it's okay. In such a case, it can be worth to talk with experts, decide what solution will be the best for you and your company (there are many options, while talking about software in general). Then they can guide you through the process and create solution, tailored to your business problems and goals, not just another thing to show online and forget about its existance.
4. It requires a lot of work
Whether you know how to create a website or not, it takes a lot of time, especially when you want to do it right. The entire process has to include content definition, at least some sketching and development. I am not even talking about UI/UX research, sitemap planning, or content mapping. It can escalate, by doing it on your own you risk spending too much time, on a proje
5. It might be cost- and time-effective
Spending money on an agency might save you more. How? Consider hiring someone just to work on the website. You have to spend time hiring, onboarding, planning with him, and managing. Additionally, web designers and developers are not cheap. You will spend much more money and time if you will just hire someone to do this job.
Conclusions
It is not always worth to outsource website, especially when you already have development team, that has some capacity for that. But if not? Then yes, you should do it. As a founder, you should consider outsourcing your startup's/company's website. Maybe you think that you cannot afford that, but can you afford not doing it? Think about it.
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