Key Elements of a Well-Converting Website
Hero Section
The first section-and the most important. Visitors decide whether to stay on the site within the first 3–6 seconds. Most likely, this section will determine whether someone sees the rest of the page or not! For this reason, it’s worth focusing 100% on your target audience-tailoring the headline, text, and illustrations for them to ensure as many as possible stay on your site.
Building Trust
The next step is to build trust. You know how it is-without trust, you won’t spend your money or time on a tool you’ll have to use. It works the other way too. Increase your chances of conversion by:
- adding ratings and reviews from previous customers,
- adding logos of partners or previous clients who are well-known in the industry,
- displaying your statistics,
- presenting previous projects,
- showing other relevant information that demonstrates your experience.
All these elements help build the reader’s confidence that you can help them and will do your job well! Distribute them appropriately throughout the site (you don’t have to use all of them), so they blend with other sections.
Providing All Relevant Information
The next step is to give the visitor (potential client) as much information as possible so they can make their own decision about converting. This saves both you and them a lot of time (which they will subconsciously appreciate), and increases the chance they’ll take action.
How to do this? Show a demo of your product, present photos, list the benefits someone can expect. Highlight the pain point your target audience faces or the problem your product solves. Don’t forget to answer the most important questions in the site’s sections or in the FAQ (Frequently Asked Questions).
Clear and Simple CTA
All the information is gathered, the decision is made! But wait...
...how can someone take action?
Sound familiar?
Make it simple for others-ensure key actions (e.g., contact, purchase) are easy to perform (ideally one click to the action, or possible within a few clicks).
Don’t let the client slip away at this stage.
Need a team that creates you the conversion machine?
Simple and Readable Layout
The content and how actions are performed can be simple, but what if the site’s appearance is complicated, every key point is hard to find, and the text is hard to read?
We know everything on the site must be clear, and the fireworks can be set aside. It’s better to use a simple layout and make the site easy for others to use than to overcomplicate things!
Summary
Contrary to appearances, creating a website that delivers good results isn’t easy. You can entrust this task to specialists (e.g., knm), but if you want to do it yourself, make sure your solution meets the above criteria, and you’ll significantly increase your chances of good results!